Austin HQ Video Installation
DIGITAL CONCEPT : Abbott 2021
Headquartered in Austin, TX, Abbott recently invested in a new office environment with state-of-the-art training facilities. With the goal of focusing on innovation, the neuromodulation team wanted an eye-catching piece of content for their front lobby.
Given the richness of their new environment, this installation is built around simplicity. It utilizes ambient imagery, corporate messages, and product-specific content to create a dynamic piece to their 2nd-floor lobby.
Abbott has so much great traditionally formatted content. For this concept, they asked to find a way to make the screen sizing unique and dynamic while still allowing them to easily leverage their 16:9 marketing content.
Based on the traffic flow from the main elevator lobby to the check-in counter, this concept utilizes key viewing areas for the placement of main content messages, reserving the main hallway for a more ambient image as people pass.
Analysis of 16:9 content placement
Elevation Content Story Boards
Designer: Sam Wilson
Director: Kyle Baldwin