Mitsubishi Electric IMTS 2020

Mitsubishi approached our team with a need to change their customers’ current perceptions. Their capabilities had expanded and being able to tell a story about technology integration and scalability was incredibly important.

Mitsubishi Electric handles a wide scope of needs within the collective cityscape and they wanted a space that showcased their innovations.

This project used the concept of the “city block” and organized the product offerings within “districts” to showcase the full breadth of capabilities.